
Charlie Dainty, Managing Director
TITANS Football Academy
- The problem
- TITANS had grown from a small operation into a network of around 30 centres and close to 100 team members — most of them casual. There was no clearly articulated mission, vision or values to anchor decisions, the leadership group wasn't aligned and was taking on too much itself, and a group of technically great middle managers had never been through any leadership development.
- What we did
- A structured leadership and culture system, not a one-off training event: a new mission, vision and values co-created with the leadership team; those values embedded into recruitment, onboarding, recognition and performance management; yearly strategy alignment with the executive team; yearly engagement surveys and leadership 360-degree assessments; and a bespoke six-month leadership development program for every middle manager, covering self-leadership, values, hard conversations, coaching, goals and leading through change.
- The outcome
- A full cultural transformation that has scaled alongside the growth: player sign-ups and retention have increased, lateness, absenteeism and care concerns have reduced along with customer complaints, and the leadership team report a marked improvement in performance management and difficult conversations.
"I can't speak highly enough about the incredible impact The Mind Shift Lab has had on my football coaching business of over 100 coaches. Steve has helped completely transform our team's culture, elevating the way we work and interact with each other. Our business has grown by 50% since Steve began partnering with us 2 years ago."









